Marvel Studios establishes ‘Marvel Spotlight’ banner for titles without larger MCU continuity
Marvel Studios announced ‘Marvel Spotlight,’ a new label for MCU content that welcomes casual audiences into the fold.
Marvel Studios is launching a new banner titled “Marvel Spotlight” to accompany the Disney+ premiere of Echo. The purpose of the new label is to let viewers know they don’t need a comprehensive knowledge of the Marvel Cinematic Universe to experience specific content. Part of the problem Marvel faces today is viewers feeling like they need to watch several movies and television shows to understand new content. While there are plenty of Easter eggs for MCU diehards, Marvel wants casual audiences to enjoy the universe, too.